Greaves Brewery Case Study Analysis Paper

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...Sohan Phal Dessai | Sec B | 2012112 Greaves Brewery: Case Analysis Abstract: Greaves Brewery enjoyed an excellent reputation as a maker of beer that had won both local drinkers and tourists who chanced to try out its bottled product during their trips. Located in Trinidad, a southern Caribbean island, Greaves Brewery was established in 1924 by John Greaves, its founder. Through the years, Greaves Brewery had steadily grown and eventually began to tap the export markets as well. The company reaped its highest level of sales in February 1991. The increased demand for Greaves beer called for prompt action for the company to improve its production operations to keep up with the favourable development. Issues of the Case: In the course of finalizing the design for an additional bottling line for Greaves Brewery , the company’s chief engineer , Lesley Simpson , had to decide on issues pertaining to how the bottled beer in cases should be placed on the pallets . The company was currently using manual labour for this part of the production line. Meanwhile, there is the available option to set up an automated system for it. Problem Statement:  Increasing capacity to 1000 bottles/minute to meet increasing peak sales demands 4 times a year; Carnival (Feb), Easter (April), Independence Day (August), Christmas (December). Highest sales were during carnival. Material Handling is a problem so the manager is considering of setting up a automatic palletizer.  The Bottling......

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