Fair Trade Chocolate Case Study

This is a free Powerpoint presentation aimed at teachers focusing on business studies, enterprise or social enterprise. It showcases Divine Chocolate as an example of a successful social enterprise.

   

The presentation has comprehensive speaking notes and takes between 30 and 40 minutes to deliver in full. There is one version aimed at Key Stage 3 (11-14 year olds) and one aimed at Key Stage 4 (14-16 year olds).

Please fill out the form below to download the presentation.

 

We may contact you in future if we update this presentation or produce new social enterprise related resources. We will never pass your details on to any other organisation.

We are always working on improving our resources, so we would really welcome any feedback you have after using the presentation.

You can also watch an excellent 15 minute GCSE Business Studies film about the Divine Chocolate business model that was originally made for Teachers TV:

Teachers interested in exploring more in-depth material on Divine Chocolate with their students could consider using this academic article about cocoa farmers in Ghana and the creation of Kuapa Kokoo and Divine Chocolate.

The students have found it fascinating how an organisation like Divine Chocolate can serve a local community in a developing country, whilst at the same time producing chocolate of such a high standard. They have tasted the real thing, produced an advert of their own and learnt all about the manufacturing process and inequalities which exist in normal supply chains. Students have embraced the issues and enjoyed using the case study of Divine Chocolate.
- Jamie Bird, secondary school teacher

Another business profile of Divine Chocolate designed for GCSE Business Studies is also now available for £47 from TV Choice Eduational Resources.

Abstract

This paper explores the experience of The Day Chocolate Company (Day) in connecting small-scale cocoa farmers more directly into global markets by making the farmers significant shareholders, and therefore equity owners, within this fair trade company. It examines how Day combines both social and business goals, thus providing an alternative model to conventional international trade. The paper investigates the positive impacts that this unique fair trade model has achieved on Kuapa Kokoo (Kuapa) members in Ghana from the Fairtrade relationship coupled with the equity stake and explores how Day has achieved its business goals in what is a highly competitive UK chocolate market. Further, it explores the challenges the company has faced and the lessons learnt over the past six years. Overall, the paper concludes that Day could not have been successful in meeting its objectives without cocoa farmer ownership being at the centre of the brand. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

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