The New York Times Company Case Study

A Sweet Breakfast Memory That Connects With the Wrong Market


Christopher Pouy founded Cow Wow Cereal Milk to bring a taste of his past to today’s children. But the milk is proving more popular with an older set.

November 13, 2014, Thursday

MORE ON CASE STUDIES AND: Cow Wow Cereal Milk , Advertising and Marketing , Pouy, Christopher , Small Business , Milk

A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season


Addition, a two-person company that makes liquid spices for cocktails and beers, considers how to increase production from 750 bottles a month to 7,500.

October 2, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Alcoholic Beverages , Start-ups , Shopping and Retail , Spices , Addition (Spice Co)

A Leader Struggles to Sell Software Meant to Aid Sales


The chief executive of Yesware has come up with three solutions to address weak software sales. Outside experts offer advice on which path to pursue.

August 21, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Executives and Management (Theory) , Yesware Inc , Bellows, Matthew

Select Home Care Weighs New Wage and Labor Regulations


A California-based home care company is pondering three choices in meeting new state and federal work rules regarding its caregivers.

June 18, 2014, Wednesday

MORE ON CASE STUDIES AND: Labor and Jobs , Elder Care , Small Business , California , Select Home Care , Hull, Dylan

A Small Brand Tries to Escape the Confusing Shadow of a Big Brand


Hobby Lobby International has almost the same name as a far larger and socially polarizing company. Experts recommend rebranding.

May 8, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Hobby Lobby Stores Inc , Cleveland, Mark A , Trademarks and Trade Names , Hobby Lobby International , Hobby Express

Seeking Even Faster Growth, an E-Commerce Company Stumbles


Jimmy Beans Wool, a successful, growing online yarn merchant, expanded and ran into trouble.

April 3, 2014, Thursday

MORE ON CASE STUDIES AND: Zander, Laura , E-Commerce , Jimmy Beans Wool , Zander, Doug , Wool and Woolen Goods , Small Business

A Business Owner Seeks an Alternative to Seven-Day Workweeks


Carlos Vega, a New Jersey pizzeria owner, faced a decision: Should he expand his small restaurant or concentrate on selling his popular red sauce?

January 2, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Restaurants , Father and Son Pizzeria (Guttenberg, NJ)

A Business Owner Who Backed Off Tries to Step Back In


A cooking business is doing well under hired staff, but the owner wants to increase sales substantially over several years to attract potential buyers.

October 24, 2013, Thursday

MORE ON CASE STUDIES AND: Gignilliat, Bibby , Executives and Management (Theory) , Small Business , Cooking and Cookbooks

A Fast-Growing Tree Service Considers Selling Franchises


An owner wants to add more locations, but is not sure whether he wants to own the locations or franchise them.

September 12, 2013, Thursday

MORE ON CASE STUDIES AND: Skolnick, Josh , Entrepreneurship , Small Business , Franchises , Monster Tree Service

When Your First Company Is Working, but Another Is Beckoning


A young entrepreneur has created two companies, one established and stable, the other in development and a little flashier, and he is at a crossroad.

May 30, 2013, Thursday

MORE ON CASE STUDIES AND: Start-ups , Small Business , Entrepreneurship , Badshah, Aseem

New York Times Digital Case Study

2035 Words9 Pages

History The New York Times has been around since 1851 when former New York Tribune staffers, George Jones and Henry Raymond, founded it. With the onset of “yellow journalism” by competing newspapers causing the newspaper to lose ground, the newspaper was ultimately purchased by Tennessee newspaperman Adolph Ochs in 1896. In 1944, the company began to diversify with the purchase of two New York City radio stations. Following many more acquisitions, in 1992 The New York Times purchased Affiliated Publications, the owner of The Boston Globe.
The time is now 1995; the internet is slowly evolving, and just as the company survived the arrival of television and other technology so it must with the internet. Convinced the internet will have…show more content…

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.
The main issue presented in this case study is whether there is a need to change the organizational structure of NYTD. During the first six years, this department went through many structural changes ultimately ending as an individual subsidiary to The New York Times. Settling as a separate entity from its parent company at the end of 2001, it consisted of two separate departments, each one dealing with different papers but running the same value added items. Most of the difficulties in deciding what the actual structure of NYTD would be were worked out in 2001 with Mr. Nisenholtz feeling that the new structure was sound. The meeting being held is to try to iron out the effects of the last six years and make sure that NYTD is stable and ready to be released on its own, or change the organization’s structure.
During the recent dotcom boom, the New York Times Company (NYTC) poured more money into this department while pursuing its aggressive growth strategy for the department. However, due to a down turn in the economy, along with the burst of the dotcom bubble, tolerance for NYTD’s losses was quickly eroding away. Now that the profits of the NYTC have shown a decline, corporate executives are looking for ways

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